Implementation of a Consumer Data Platform

We supported the client in the implementation of a Consumer Data Platform, aiming to deliver on several key capabilities required to enable the brands to drive growth through the use of data. The capabilities that were implemented were broad-ranged, however, all key enablers in the data-driven growth journey were included, with key examples listed below:  

• Data Ingestion and Consumer Data Management delivers a unified 360-degree view of the consumer by stitching data from multiple sources into one consumer profile.
• Audience creation and prediction that automates decisions on offers and content displayed to a given consumer across channels, based on a combination of triggers and consumer data.  
• Cross-channel orchestration that enables the recognition of consumers as they moved across channels, devices, and browsers.  
• Website Personalisation and Optimisation that uses next-best-action (NBA) and next-best offer (NBO) algorithms to customise all elements of the eCommerce front-end. In addition, the client became able to constantly A/B test different personalised experience on various touchpoints like the website, apps, and other digital channels.  
• 1 Party Tagging to support advance analytics and tracking using a GDPR-friendly first-party solution.  
• Reduce and or optimize ad spend by creating consolidated targeted, multichannel advertising campaigns to drive consistency in the consumer experience.

‍Our role in the implementation was to lead the delivery of both the technical implementation and the enablement of the brands. This included e.g. managing the partner and agency landscape, coordination of deliveries across the internal delivery teams and ensure close alignment and collaboration with brands and markets as they were enrolled into the platform.